How ‘kidulting’ helped make Build-a-Bear a Wall Street darling

Build-A-Bear Workshop, the nearly 30-year-old toy brand, is having a breakout moment, eclipsing some of Wall Street’s biggest winners by targeting customers across a broad age range.
Today

Build-A-Bear Workshop Is Thriving Even With Tariffs. Here's Why

For 26-year-old Cammie Craycroft’s friends, the perfect birthday activity this summer was a group trip to Build-A-Bear Workshop. Craycroft said she and her friends grew up going to the retailer, which ...

Build-A-Bear faces boycott after employee denies request to name bear after Charlie Kirk

A Build-A-Bear (NYSE:BBW) employee’s refusal to name a stuffed bear after slain conservative activist Charlie Kirk triggered ...

Build-A-Bear continues to rack up market gains, despite tariffs and teetering mall traffic

Shares of Build-A-Bear Workshop are up more than 60% since the start of 2025, trading at just under $72 apiece as of Tuesday afternoon. That compares to just 13% for the S&P 500 since the start of the ...
Nasdaq

Why Build-A-Bear Workshop Stock Jumped to an All-Time High Today

Shares of toy company Build-A-Bear Workshop (NYSE: BBW) jumped out to all-time highs on Thursday after it reported financial results for the third quarter of 2024. As of noon ET, Build-A-Bear stock ...