Bulmers says it has a duty to “revitalise” the apple cider category as a market leader and wants to be a “lighthouse brand” for the drink as it launches a new campaign today (29 June). Heineken‘s ...
Brewer Scottish & Newcastle is relaunching its Bulmers cider brand with a redesign by Jones Knowles Ritchie. The new identity launches on 28 March, says JKR chief executive Andy Knowles, and depicts ...
Bulmers, the cider company which is reinventing itself as a mainstream drinks company, is planning to launch a “Brazilian-themed” spirit-based drink, called Bambao, later this year. Bulmers is already ...
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