In this episode of the Marketing Smarts Live Show, B2B marketing expert and author Nancy Harhut delves into the fascinating world of behavioral science and its usefulness in marketing for decoding and ...

What key changes are Gen Z and Millennial B2B marketers noticing in buyer behavior? To find out, Anteriad and Ascend2 surveyed marketing decision-makers around the world who work for B2B organizations ...

Today, B2B buying is not a straightforward transaction between businesses. One could say that it has never been. What's changed, however, is that each purchase is now characterized by a multitude of ...

In recent years, B2B companies have witnessed a profound shift in the way business buyers engage with them. Today’s buyers make decisions in groups and are inclined to maintain their anonymity for ...

Static segmentation isn't personalization. Sinch's Sophie Cheng on using behavioral signals, optimal channel, AI to make B2B ...

CHICAGO--(BUSINESS WIRE)--G2 today published its 2024 Buyer Behavior Report, based on an annual survey of more than 1,900 B2B software buyers across the globe to understand their plans, behaviors, and ...

We have entered a new buyer era, one defined not by hesitation, but by a fundamental trust deficit in vendor promises. Buyers are almost twice as likely to do business with vendors they trust; yet ...

While B2B buyers strategically browse social media discussions during their research, web search remains a top source of information. Additionally, nearly two thirds of buyers indicate that content ...

B2B buyers are as concerned about transparency, brand purpose and customer experience when making a purchase as consumers, research by Marketo has found. According to the report Creating Epic Customer ...

Buyers are increasingly turning to trusted resources such as peers and industry influencers as they kick off their purchasing journey. According the report, B2B buyers are now consulting directly with ...