Too often, CEOs and CMOs are not aligned on marketing’s role. Is it because they are speaking in synonyms, both saying “marketing” but meaning different things? “Marketing is everything and everything ...
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CMOs must align their roles with reality
Chief marketing officers have moved into a core tech function, but boards still hire against the old brief, writes ALLEN SHARDELOW, senior partner at Heidrick & Struggles. The post CMOs must align ...
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