Lingerie brand Victoria’s Secret has added a new component to its digitally enabled catalogs that entices consumers to take a quiz to see their ideal bra size, type and fit, boosting its mobile ...
Victoria’s Secret announced this week it was bringing back its swimwear program. Maybe the company should be doing the same for its printed catalog. Three years ago, the now-troubled lingerie retailer ...
The company announced during its recent earnings call that the catalog will cease production for all brands. The commitment was likely derived from its younger audience’s tendency to shop or search ...
With a reorganization in the works and comments from L Brands Inc.’s most recent earnings call placing emphasis on the bricks-and-mortar and digital channels, the Victoria’s Secret catalog could soon ...