From Justin Bieber and Kendall Jenner to Bad Bunn y, Jacob Elordi, and Meghan Thee Stallion, many famous figures have worked with Calvin Klein, creating viral moments by posing in their underwear and reinventing the brand with fresh faces from all points of the entertainment business.

Bad Bunny went shirtless for Calvin Klein's sexy new campaign and helped promote the Spring 2025 collection's Icon Cotton Stretch underwear.

The global superstar's campaign was shot by legendary photographer Mario Sorrenti in his homeland: "Getting to shoot it in Puerto Rico made it that much more special and genuine."