Champagne has been sprayed on the F1 rostrums since the 1950 French Grand Prix, becoming one of the sport's many cherished traditions. In F1 that ritual has had a unique flavour to it ever since ...

The LVMH Moët Hennessy Louis Vuitton-owned Champagne brand has a slew of activations in and around Miami for the Grand Prix ...

From the 2017 Hungarian Grand Prix onwards, the top three drivers at each grand prix of the Formula 1 season will be presented with unique bottles from one of the world’s most exclusive producers of ...

The top three finishers of every Formula 1 grand prix partake in the podium ceremony, where trophies are handed out before sparkling wine is sprayed. F1 has historically used champagne for that ...

It's an iconic moment of a Formula 1 race: the uproarious podium celebration, where the top three drivers spray each other with bubbly as the prelude to Georges Bizet's opera "Carmen" plays in the ...

After a grueling 24 hours of Le Mans in 1967, American motorsports pilot winner Dan Gurney deliberately shook and sprayed the on-looking crowd with his jeroboam bottle of Moët & Chandon in celebration ...

Formula One champion Lewis Hamilton defended himself Thursday from the criticism surrounding his behavior at the Chinese Grand Prix, when he celebrated victory by spraying Champagne into the face of a ...

FORMULA ONE fans can enjoy a splash of luxury at the British Grand Prix at Silverstone.  Grand Prix goers can be pampered in ...

Moët & Chandon has a long history as the contest’s drink supplier, dating back to 1966 through 1999 and then 2020. Most notably, everyone from Ayrton Senna to Michael Schumacher has taken part in ...

With the growing popularity of Formula One racing in the United States, U.K.-based eatertainment brand, F1 Arcade, is bringing its racing simulator concept complete with a high-brow food/drinks menu ...

Long-time podium champagne sponsor Mumm is leaving Formula One. Owner Pernod Ricard is believed to pay $5.48 million per year for the privilege of being sprayed on the podiums of the world, but the ...