The University of Rochester has a new brand identity at a time of financial strain and an ambitious fundraising campaign. The ...

Cracker Barrel announced on Oct. 2 that it ended its engagement with Prophet, the consultancy that advised the chain to update its logo and stores.

*In August 2025, Cracker Barrel revealed a new logo as part of a $700 million rebrand. The updated design replaced the iconic image of a man leaning on a barrel with a minimalist, text-only style. The ...

Cracker Barrel is reverting back to its "Old Timer" logo after mounting criticism over its recent branding change. The restaurant chain confirmed that its "new logo is going away" in a statement to ...

Medical device maker Insulet’s new collaboration with Pantone aims to shift sentiment. Here’s why it may work.

Soon after announcing the restoration of their classic logo, Cracker Barrel is walking back another controversial change. On Tuesday, the restaurant and retail chain announced on its social media ...

The fallout from Cracker Barrel’s logo change and restaurant makeover isn’t over. Shares of the food chain plunged Thursday as customer backlash and investor unease drove the chain’s worst losing ...