Scents evoke deep emotional responses in people. A simple fragrance can transport you to the past, awakening hidden emotions and reshaping your perceptions. Luxury is constantly evolving, and perfumes ...

China is the next frontier for fragrance, according to industry experts. “The sky is the limit of what can be done in this market,” said Xavier Renaud, global head of fine fragrances at Swiss ...

Fragrances are the fastest-growing category in the beauty business today, according to Circana. Gen Z, including teenage boys, are driving a perfume boom by curating “fragrance wardrobes,” just as ...

Designer fragrances are leading beauty’s hottest category. Why aren’t more designers cashing in? While several legacy brands like Carolina Herrera, Dior and Chanel have long had fragrances and thus ...