While Gen Alpha and Gen-Z share certain traits, that framing overlooks the distinct environment shaping Gen Alpha’s worldview ...

It might feel wild, but Gen Alpha influencers are already on the rise. In some cases, these influencers haven’t even hit double digits. Kids as young as 7 — the age twins Koti and Haven Garza were in ...

Forbes contributors publish independent expert analyses and insights. Dr. Tracy Brower writes about joy, community and the future of work. Gen Alpha is growing up fast and it’s time to focus on who ...

Winning over young generations is key for marketers in the chase for relevance and as those groups’ purchasing power rises. In the coming years, no cohort may be as valuable to reach as Gen Alpha, ...

Gen Alpha could be the key to future box office success, per some new findings. Made up of people born between the early 2010s to present, Gen Alpha is already being seen by Disney and other studios ...

Gen Alpha is rising as the most influential new household decision maker, in large part because of the impact they have on what, when and how their parents buy. Gen Alpha (those born 2010-2024) wield ...

Generation Alpha is the largest generation ever. Totalling two billion children, it encompasses anybody currently aged 0-15 years old – those born between 2010 and 2025. This is the first fully ...