Since the debut of Cheerios in 1941, originally as "Cheerioats" to offer the masses a ready-to-eat oat cereal, dozens of varieties of the classic breakfast brand have hit grocery store shelves. Though ...

An advertising review board associated with the Better Business Bureau has recommended that General Mills stop promoting its Chocolate Cheerios in conjunction with television ads that boast the health ...

Cereal Partners UK – the joint venture between Nestlé and General Mills – is rolling out a certified organic Organic Honey and Chocolate Cheerios product. At the same time, Unilever-owned Häagen-Dazs ...

The cereal aisle once felt like the most exciting place in the grocery store — now it feels like homework. Today’s biggest cereal decision? Which size box of Cheerios can actually fit in the kitchen ...

Can anything go wrong when you mix chocolate and peanut butter? Cheerios didn’t think so. Using real cocoa and peanut butter, this Cheerios mix can be enjoyed for a sweet treat at breakfast or a ...

Today, March 7, is National Cereal Day. In celebration of the food holiday, take a look at some of the most popular breakfast cereals and when they were released throughout the years. Cheerios were ...

Which of these cereals do you plan on snagging next? Let us know your thoughts either in the comments section or by hitting our writer @AdamBarnhardt up on Twitter to chat all things snacks!

Breakfast is the most important meal of the day — how about adding some Roundup to that? Products including Cheerios and Nature Valley cereals, granola and snacks contain “troubling levels” of the ...

General Mills has been asked to pull a promo for its Chocolate Cheerios cereal in the US that was part of an ad that touted the health benefits of its original Cheerios product. The National ...