Choosing the right name is one of the most important decisions entrepreneurs make when starting up a new business. Here are ...

Brand name constructions each offer unique ways to create strong brand identities, based on what best suits the brand’s promise and function. Differentiating a brand name is crucial for standing out ...

United States trademark law applies special scrutiny to surname-based marks, and anyone considering such branding needs to be aware of the legal and practical issues that can arise. From Disney to ...

Forbes contributors publish independent expert analyses and insights. John Hall covers entrepreneurial topics that help companies grow. Small business is having a moment. Between 2021 and 2023, a ...

Choosing a great name for your company is much trickier than most founders first believe. The best brand names wander into our subconscious, unnoticed. They assimilate smoothly into different parts of ...

They say a rose by any other name would smell as sweet—and by “they” I refer of course to William Shakespeare. However, with all due respect to the Bard, I heartily disagree. If a rose was called a ...

Making a good first impression with potential customers is critical for any business, and your brand name has a lot to do with that. Still, choosing a name can be an underappreciated aspect of ...

The initial step when building a brand is choosing the perfect business name. However, this is easier said than done. Coming up with the right business name can be challenging. Your business name must ...