Marketing plays an important role in every part of a buyer's journey. From creating a memorable first impression to finding ways to turn customers into raving fans, it’s important to know how to ...

The holidays are a great time to connect with clients and show your appreciation for their business. That said, I have learned through the years that giving gifts to clients can end in disaster if you ...

Client appreciation improves your client relationships and facilitates retention—and it doesn’t cost much to execute. When customers feel appreciated, they’re much more likely to stick around, and ...

In real estate, professional identity extends beyond transactions and listings. Subtle, meaningful interactions often shape how a REALTOR is perceived. Client appreciation events are one such ...