Content marketers are increasingly tasked with making sense of large and unwieldy data sets. However, they often lack the skills to process this data, creating a paradoxical relationship between ...

We asked industry experts how they measure the return on investment (ROI) of their personal branding efforts. Here are the ...

Founder and CEO of Heepsy, an influencer marketing software which makes it easy to find and choose the right influencers for your campaigns. Influencer marketing works, but don't just take my word for ...

Facebook on Wednesday rolled out new tools to help content creators enhance and track engagement with its video audience. The tools should help publishers on Facebook move closer to CEO Mark ...

Being a great Michigan Tech social media admin (SMA) involves balancing creativity and being strategic. If the role were an ice cream sundae, then getting to flex your creative muscles is the cherry ...

Beyond clicks and likes. Engagement that drives loyalty is bidirectional, relational and continual. Extend your perspective beyond superficial metrics like clicks and likes. Loyalty is more than ...

Would you like more traffic to your website? Of course you do. I have yet to meet a business owner who doesn’t. And yet, most small business owners aren’t doing any search engine optimization for ...