Ebooks have come a long way since the Kindle was first introduced ten years ago. Back then, an ebook was simply an electronic version of its printed counterpart you could view on an e-reader or ...

As far as lead magnets go, an ebook is a great one. A well-written, well-designed, optimized ebook can be an enticing appetizer for your audience. It’s a complete example of your brand voice, ...

Many brands consider publishing eBooks and whitepapers to engage and educate their target audiences, but which content type performs best? When it comes to advancing your content marketing strategy, ...

Different content formats are most effective for different phases of the conversion funnel, and best-in-class marketers know how to offer the best content marketing experiences to the right audience ...

Every day, you open your eyes to find your company joining thousands of others vying immediately for a human’s attention. And ...

Getting people to talk about your organization’s content is where the rubber meets the road in content marketing. However, it is still puzzling how content distribution is an afterthought for so many ...

Why do so many companies fail? One big reason has to do with an unsuccessful content marketing strategy. Without a good one, the likelihood of failure goes way up. The Fast Company Executive Board is ...

What problem does your software solve? Who has the problem, and where do they look for solutions? You need to know your audience to put your SaaS brand in front of them in the right place and at the ...

Here we are over two decades into the 2000s, but bad B2B content marketing still exists. Digital content marketing has existed for at least 10 years, but some businesses still make elementary mistakes ...