Travelaer, a digital software provider for the travel industry, today announced the introduction of Right Flight, a conversion optimization tool that gives airlines a competitive edge against ...

Conversion Rate Optimization, or CRO, is the process by which performance marketers improve on desired actions, such as clicks on an offer, open rates of an email, downloads of an app, or ...

That’s what conversion optimization can help them with. If you start using the tools we covered and take action on the tips in this guide, your conversions are bound to improve.

Conversion optimization is a little-known practice that small business owners and marketers can use to make their websites perform excellently.

TruConversion is allowing marketers to sign up for free access to its conversion rate optimization tools that include funnel analysis, micro-surveys and data analytics.

Conversion optimization tools — despite the high competition and wide choice — still have low penetration rates within everyday businesses.

Pinterest, the image-collecting platform that's going public next week, has added new conversion optimization tools to help advertisers reach their marketing goals on its app and website, according to ...

VB Insight It is much cheaper to optimize visits than to grow them, which explains the appeal of conversion optimization tools. Which one is best? It depends on your task.

Conversion optimization tools have distinct methodologies for testing, vastly different performance capabilities, varying levels of vendor support and service level agreements, different cost ...

Conversion rate optimization is a marketing game-changer. But in 2015, only 39 percent of marketers considered CRO a priority.