The advertiser’s life is changing to be harder. With all current tracking limitations and data use regulations, they are losing the most important tool that helped them collect data about people’s ...

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Don Marti, VP of Ecosystem Innovation at ...

Google Chrome’s third-party cookie deprecation plan is in effect, and the industry continues to await the fallout from the death of the cookie. However, it’s worth recognizing that the third-party ...

Opinionated stood out with immersive pitch tactics, including embedding a strategist in a Shake Shack restaurant. An ad tech company is off to make its fortune selling ads on the small paper slips ...

The internet as you know it today is changing significantly behind the scenes. As a result, you may be subject to less hidden monitoring of your activities from unseen companies you have never heard ...

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