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While a hydrating shampoo is pretty much always a good idea, this anti-brass purple shampoo is perfect for icy-blonde hair ...

The best toner for blonde hair can keep cool color intact, prevent brassiness from creeping up between salon visits, and flood the hair with moisture to make it gleam. Perhaps this is why ...

The more natural hair colour means we’re not spending all our free time colour-correcting or in the salon chair. Instead, ...

but what sets ‘lived-in blonde’ apart from the pack? “It’s redefining what it means to be effortlessly cool,” explains Haug. “It fuses effortless hair with a nostalgic flair that ...

As many head into 2025 with financial worries, “recession hair ... of natural, cool-girl blond,” Emaly Baum, who recently toned down Maggie Rogers and Dianna Agron’s blonde locks at ...