Just as you're starting to recover from Crayola's heartbreaking decision to kill off off the beloved Dandelion crayon, the company goes and reveals Dandelion's utterly underwhelming replacement. Yes, ...
The crayon maker’s brand activation boss, Mimi Dixon, and agency Dentsu Creative’s PR EVP, Holly Gilbert, share how they transformed a nostalgic idea into a nationwide movement – and picked up The ...
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