Spending hours on market research, competitor analysis, and comparing color palettes to develop a creative brief may sound extraneous, especially for smaller organizations. But although compiling a ...

Does it sometimes feel like your writers, graphic designers, and video folks, and/or your creative agency, are not on the same page—and so the performance of your content suffers? If so, it's probably ...

This Beginners Guide to Agency Briefing is a step-by-step resource that provides actionable advice for marketers who are either looking to develop a meaningful relationship with a new agency, or even ...

This template will help you develop a market research brief that will ensure your research partner collects and delivers the right research insight to meet your exact objectives. Content, Creative & ...