Cursive logos were all but declared dead in 2024 after even Johnson & Johnson ditched its iconic script logotype, controversially followed by Washington College. Gen Z just can't read joined up ...

Lord & Taylor is going against the grain and bringing back its cursive logo. The department store is set to relaunch this year as an online discount luxury retailer after its previous owner, Saadia ...

My son Bob plays a lot of golf. Unlike me, he’s a pretty low scorer, but like me, he plays left-handed, eschews a golf glove and likes the look of the logo of a certain equipment maker: Titleist. When ...

With so many different types of logo, it can be difficult to decide which style to choose when creating a new identity. Typically all logos fall into one of five broad categories: wordmarks, ...

A brand’s logo is a precious thing, not to be twisted, put against the wrong backdrop, or altered in any way that disrupts the visual consistency it’s designed to convey. But for their new capsule ...