With increasing talk about artificial intelligence (AI) in all corners of the business, including marketing, data is on everyone’s mind. Yet customer data has always been important for businesses to ...

The CDP market is expanding again in 2025 — but the action is with embedded tools and acquisitions, not fresh startups. The Customer Data Platform (CDP) industry is gaining fresh momentum in 2025 — ...

Rokt mParticle announced the launch of its Hybrid Customer Data Platform (CDP) on Snowflake AI Data Cloud on Oct. 16. According to company officials, the new offering provides enterprise companies ...

MOUNTAIN VIEW, Calif.--(BUSINESS WIRE)--Treasure Data has been named a Leader in The Forrester Wave™: Customer Data Platforms For B2C, Q3 2024. Treasure Data believes this recognition validates its ...

Innovations across communications, data, and AI unlock new levels of personalization, security, compliance, productivity, and ROI for Twilio’s more than 335,000 active customer accounts and more than ...

Oracle Corp. today announced the general availability of Oracle AI Database 26ai and Oracle Autonomous AI Lakehouse, both aimed at supporting artificial intelligence training and inference across ...

Customer data platforms (CDPs) first gained popularity among marketing users as the technology tackled the marketing function’s complex customer data management challenges. These challenges included ...

If your business is struggling to manage customer profiles and customer master data across different departments, Customer Master Data Management (CMDM) solutions could be the answer. These tools ...

Forbes contributors publish independent expert analyses and insights. I track enterprise software application development & data management. Software comes in builds. When source code is compiled and ...

‘It’s a very low-risk way to try to get your data as clean as you possibly can get it, which is also better for your business,’ says Salesforce executive Marla Hay. Salesforce has made products under ...

SANTA CLARA, Calif.--(BUSINESS WIRE)--ServiceNow (NYSE: NOW), the AI platform for business transformation, today introduced Workflow Data Fabric, forging a new generation of AI-fueled productivity for ...

Forsta, a provider of experience measurement, data analytics, and insights, has enhanced and expanded the artificial intelligence capabilities within its Human Experience (HX) platform to help ...