The path from research to action has never been a smooth one. Many years before the dawn of the modern digital era, advertising guru David Ogilvy famously remarked on the tendency for marketing ...

Your business can manage your customer data with a customer data platform (CDP), which helps centralize customer data into one consistent data platform. A CDP can empower you with the relevant, ...

Customer insight is the process of analyzing sales and marketing data to gain a better understanding of customer behavior. Customer insight can help you understand why and how different types of ...

Legendary Baseball Hall of Famer and Yankees catcher Yogi Berra once said, "You can observe a lot by watching." The humor aside, there's a lot of truth in that statement. As marketing professionals, ...

Data only gets you so far, especially if it's seen as a proxy for customer understanding. Building customer empathy is the way to win today. Many companies now have data dependence baked into their ...

‘There’s only one boss. The customer.’ The grand patriarch of retailing, Sam Walton always had one agenda – to please the customer to a tee. Customers who could ‘vote with their dollars’ were welcomed ...

Many organizations invest heavily in tracking and improving the customer journey to support customer satisfaction (CSAT) and Net Promoter Scores (NPS), but they still struggle to make a measurable ...

Behavior-tracking software firm Amplitude Inc. revealed today that it has acquired Kraftful Inc., a “Voice of Customer” startup, for an undisclosed price. Founded in 2019, Kraftful offers a product ...