Buyer motivation is the underlying reason for everyday purchases — and understanding such motivations is crucial to success. Only by understanding customer motives can companies tailor their sales and ...

In addition to the changes to its points system, Dunkin' also changed the amount of time customers have to use their points.

The chain is also offering limited-time “status matching,” pulling a page from the travel and hotel industries ...

Loyal customers are invaluable to any business. Implementing a customer loyalty program can be a fantastic strategy to enhance customer retention and drive recurring revenue. In many instances, such ...

A significant number of organizations have developed and expanded customer loyalty programs in order to reward customers with products, services or special prices in exchange for their business. The ...

Bunnings is leading the pack when it comes to eliciting customer loyalty from its loyalty program, according to new research ...

Let’s start with a definition of first-party data as a refresher. First-party data is the information collected directly by a brand from its customers, website visitors and app users. This includes ...

For You: 8 Frugal Habits Americans Are Ridiculed for — and Why You Shouldn’t Care Read Next: 8 Things You Must Do When Your Savings Reach $50,000 Fortunately, many supermarkets and grocery stores have ...

A strong relationship with your customers is the basis of any business that is successful. The loyalty programs, if carefully designed and implemented can be powerful tools to strengthen these ...

McDonald's and Starbucks aren't the only ones reaping the rewards of loyalty programs. As business leaders seek more cost-effective growth strategies, returning customers have become a strategic focus ...

BROS' Rewards engine, powering 72% of Q2 transactions, is driving order ahead gains, food pilots and deeper customer ...