Online decision making is a concept that describes the cognitive process that goes in the mind of customers before they make a decision on the web. The main focus of this article is to understand what ...

In many social sciences, such as psychology and economics, there is an ongoing debate between whether a model should be based on Normative or Process analyses. A normative model is one which asks what ...

This video offers a concise overview of numerous cognitive biases that influence human thinking and decision-making. By understanding these mental shortcuts, viewers can become more aware of how ...

Discover how game theory strategies improve decision-making in business, finance, and economics. Enhance your analytical skills with real-world applications.

In today’s digital world, how we decide what to buy, read or watch has radically changed. What once involved careful consideration is now driven by speed and instant gratification. With constant ...

Many seriously ill patients receive much of their care at home from one or more family members. However, shared decision making (SDM)—the collaborative process whereby clinicians and patients work ...