Janette Novak is a freelance journalist and consultant who specializes in teaching online business and small business marketing. Previously, Janette owned a boutique marketing agency and served as a ...

Digital marketing refers to the promotion of products or services using digital channels, such as search engines, websites, social media, email, and mobile apps. It differs from traditional marketing, ...

At SNHU, we want to make sure you have the information you need to make decisions about your education and your future—no matter where you choose to go to school. That's why our informational articles ...

Kimberlee Leonard has 22 years of experience as a freelance writer. Her work has been featured on US News and World Report, Business.com and Fit Small Business. She brings practical experience as a ...

At its core, marketing aims to establish a relationship between businesses and their potential customers. It is about understanding the marketplace and positioning one’s product or service in a way ...

A good strategy can help a company attract new customers, communicate with them, and collect important data Elysse Bell is a finance and business writer for Investopedia. She writes about small ...

The startups that are thriving in the digital marketing space are not following outdated playbooks—they are inventing new ones.

SEO, PPC & AIO Guides » Digital Marketing Analytics Guide » Types of Impression Chat with SearchBot One of the easiest things to trip up on in digital marketing is the word “Impression” because it can ...

As the commercial print industry continues to evolve, more printing companies are moving upstream into multi-channel digital marketing services to better serve their customers. Digital marketing ...