Don’t let the word “digital” fool you in all this talk about how difficult it is for digital natives and digital immigrants to communicate. The truth is that this generational gap between the ...

Most of us would make the logical assumption that young people, having grown up with smartphones practically welded to their ...

With the constant rise of counterfeiting, protecting one’s brand is now more important than ever. Many brand owners already take protective steps to protect their brands such as registering brands ...

The newest adults, affectionately known as Gen Z, are characterized as digital natives, having grown up immersed in a world with smartphones and tablets. Because they never knew life without a ...

When I was a kid, one of the things I looked forward to most during the holidays was the Sears Holiday “Wish Book.” My eyes would grow wide with wonder. Every kid wanted everything in that book, ...

Mercedes has developed social media initiatives aimed at “digital natives,” folks 16-to-33 that have grown up with the web, that don’t stop at posting photos and blasting a few characters at a time.

VML is out with some new research on Gen Alphas (6-to-16-year-olds) that finds that this digital native cohort also embraces a healthy share of off-line experiences. Take shopping for example. Almost ...

There are two types of people in the world: digital natives and digital immigrants. Or, perhaps technophiles and technophobics. Which are you? We all know that we are living in an increasingly ...

More and more, new employees will, in their own way, be just as sophisticated as the IT staff when it comes to computers. Smart CIOs will see this as an opportunity, not a threat I’m CIO of a 100-plus ...