As businesses adapt to consumer shopping habits in the post-pandemic world, it's important to evolve your direct mail marketing strategy to stay relevant and ensure your direct mail list converts.

This guide was reviewed by a Business News Daily editor to ensure it provides comprehensive and accurate information to aid your buying decision. Today’s marketing channels are primarily digital, with ...

Direct mail marketing can connect agents with customers through tangible items like letters, flyers and branded gifts to boost engagement and ROI.

Florida-based marketing software firm DirectMail2.0 is pleased to announce it has expanded its tech ecosystem with the acquisition of 40-year-old mailing institution Who’s Mailing What! (WMW), a ...

Email marketing remains a powerful way for small businesses to connect with customers and leads, but it’s hard to come by tools that are easy-to-use and feel at home on the Mac. Direct Mail for macOS ...

Reports of direct mail’s death have been greatly exaggerated. While it’s true that the amount of direct mail marketing has decreased over time, this is primarily because the United States has ...

It’s time to look at the precursor to email and just about every digital channel — good, old-fashioned direct mail. Younger consumers in particular prefer the channel, according to State of Direct ...

Common wisdom has it that email, once it had appropriated copywriting techniques like the Johnson Box, thoroughly supplanted direct mail. Don’t believe it. Direct mail is adopting tools that work in ...

NORTH TEXAS (CBSDFW.COM) — Countless local businesses have felt the ripple effects from the COVID-19 crisis — retail stores have seen plummeting sales, restaurants have limited service and hair salons ...