As a B2B marketer, you've experienced how the circumstances of 2020 increased the complexities of your direct marketing strategy and, in turn, its effectiveness. Connecting with your professional ...

What’s the not-so-secret but often neglected success factor in B2B direct marketing? Simply this: your in-house prospect list (house file) can be your most important asset in a successful direct ...

From a practical perspective, direct marketers are required to register with the NCC opt-out registry as a precondition to engaging in direct marketing activities. Registration must be renewed ...

Grabbing a prospect’s attention as soon as your missive lands on their desk is the hook that every campaign needs, no matter how good your direct marketing data is. So how are successful marketers ...

No one enjoys reading direct marketing copy, they just want to find out what you are selling or offering as quickly as possible. Don’t make the reader work to find out what you want, place all the key ...

We're in the Digital Age, and marketers and marketing today rely heavily on digital channels to reach prospects and customers. But are digital channels alone enough to achieve the goals of B2B ...

Thinking About 'Future Content Strategy' in the Age of AI and Short-Form VideoRecently, I have been studying B2B marketing ...

Eight in 10 B2B firms are using social media for brand marketing, while less than a tenth are investing in cinema, radio or TV.

Direct marketing—a marketing term that some have characterized as a tired or outdated form of marketing—is having its moment in the sun again. Have you spoken to a Gen-Z or Millennial marketer (like ...

Direct Reach helps businesses identify targeted B2B audiences through verified email lists, industry segmentation, and campaign-ready business data. Direct Reach strengthens its targeted business data ...

Business-to-business marketing, commonly abbreviated as B2B marketing, refers to the practices and strategies a company uses to promote its products or services to other businesses rather than to ...