Inside Disney’s Push to Turn Its Princess Brand Into a High-Margin Lifestyle Franchise (Exclusive)

The company is embarking on an ambitious plan to expand its Disney Princess line from toys to more premium products, with a ...
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Mattel's Once Upon a Whimsy Disney Princess Dolls Are Now Available

Mattel Creations has launched three new Disney Princess dolls in a collection called “Once Upon a Whimsy.” The collection includes a Tiana doll (The Princess and the Frog), an Ariel doll (The Little ...