Dollar Shave Club is again taking shots at legacy razor brands, this time with the aid of generative artificial intelligence, per details shared with sister publication Marketing Dive. A new 60-second ...

Dollar Shave Club is reinforcing its disruptor mindset for the launch of a new line of women’s razors and shave products. The move, accompanied by a marketing campaign that includes both a traditional ...

Dollar Shave Club is again taking the fight to legacy razor brands in its latest campaign, which launches today across connected TV, social and targeted digital properties after being rejected as a ...

This story involves a $4,500 video that upended a century-old industry and knocked billions off a household name. A small startup, armed with sarcasm and a box of razors, managed to embarrass one of ...

Dollar Shave Club is leaning into artificial intelligence in its advertising, Marketing Dive reports. On July 1, The brand on debuted an ad titled “250 Years. No BS. Still Free,” which was created by ...

Dollar Shave Club CEO Larry Bodner is under no delusions about the brand’s recent performance. More than a decade after cofounder and former CEO Michael Dubin’s viral ad launched its successful direct ...

Brands are tapping K-pop, DJs and cultural storytelling to make lychee, yuzu and ube the next trendy tastes.