Domestos, the number one toilet and bleach brand, is building on a strong first year for its new Power Foam innovation with the launch of new Floral Burst and Limescale Remover Power Foam variants to ...

To receive full access to Campaign's content including: Unrestricted access to all The Information and The Knowledge content Access to Campaign's in-depth features and coveted reports including ...

In a major U-turn, Lever Fabergé’s Domestos brand is to revert to being solely a toilet-cleaning bleach range. As a result, all-purpose cleaning brand extensions Domestos wipes and Domestos toilet ...

Unilever is to launch an oxygen-based variant of its Domestos bleach next year, aimed at consumers who do not like the smell of chlorine-based bleach. The product is part of the company’s strategy to ...

At the heart of Power Foam is a unique upside-down spray bottle paired with a thick, expanding foam. The precision trigger works just as effectively when inverted, allowing users to target awkward ...

To receive full access to Campaign's content including: Unrestricted access to all The Information and The Knowledge content Access to Campaign's in-depth features and coveted reports including ...

Price tends to be a key driver in toilet cleaners, although some manufacturers are still developing better products “Consumers generally want something affordable in a toilet cleaner, which smells ...