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Dupe Culture Is Taking Over the Beauty World. Here’s the Company Leading the Knock-Off Race
You don’t want to pay a premium, because you know you don’t have to anymore," Meridith Rojas, MCoBeauty's company's chief ...
New research from Cashew reveals how "dupe" buying is reshaping consumer behavior - and why brands in Canada and the U.S. must compete on proof, not prestige. CALGARY, AB, Oct. 23, 2025 /CNW/ - Dupe ...
An influencer set off a debate on the ethics of promoting replicas on TikTok after her team requested the platform take down videos featuring dupes — duplicates of brand-name products — of her brand’s ...
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