Here's how to use the colorist-favorite product to get rid of unwanted brassiness, tone your discolored strands and add vibrancy to highlights Adding sunkissed blonde highlights or lifting your hair ...

Rock purple hair color like US women’s soccer champ Megan Rapinoe NEW YORK--(BUSINESS WIRE)--Ever since you dunked your hair in grape Kool-Aid, you’ve had a fascination with purple hair color. The ...

It’s never been easier to embrace your inner unicorn princess, thanks to the help of one magical beauty product — purple hair dye. The best purple hair dyes give you the violet hair of your dreams on ...

The 21-year-old's limited-edition Hally Purple Ava-Lanche hair dye is available to shop now Style + Beauty Assistant, PEOPLE It's a big day for Ava Phillippe! The daughter of Reese Witherspoon and ...

Purple shampoo aims to remove yellow or brassy tones from hair by depositing a small amount of violet pigment on it during a wash. Companies often market it to those with blonde or lightened hair.