So, the long story short is as follows. Last year, after reports that Jaguar was axing production of its current lineup and stopped selling new cars at home in the UK, the JLR brand dropped a ...

The number of people exposed to Jaguar’s “copy nothing” relaunch is approaching nearly one billion, or one-eighth of the ...

Jaguar is undergoing a major and much ballyhooed brand reinvention, heralded by a bizarre promotional campaign that culminated in the reveal of the Type 00 concept car. That vehicle marked a ...