Indonesia's JAFF Market 2025 concluded with the announcement of industry awards and development grants supporting Indonesian ...

Tariffs were almost certainly the flavor of the week over the last period. These taxes on imported goods are sending shockwaves through markets, upending pricing strategies, shaking consumer ...

The economic situation of your market impacts what you offer and how you present it to your target customers. For international marketing, the economics of the target market as well as the ...

Marketers today face a critical challenge: the C-suite’s limited understanding of marketing effectiveness. A recent McKinsey report reveals a 20 percentage point drop in CEOs who believe marketing has ...

The most up-to-date report came from the Conference Board, with the consumer confidence index for November dropping sharply ...

Let’s get this out of the way: We constantly live in uncertain times. Periods of tranquility are actually an aberration, if not an illusion. The relationship between marketing budgets and economic ...

The Farmer School is delighted to welcome two new department chairs who will join the Farmer School of Business on July 1. Professor Jenny Minier will assume the role of chair of the Department of ...

Cecilia is a freelance writer, content marketing strategist and author covering education, technology and energy. She is a current contributor to the Forbes Advisor education vertical and holds a ...

Cecilia is a freelance writer, content marketing strategist and author covering education, technology and energy. She is a current contributor to the Forbes Advisor education vertical and holds a ...