Christa Pitts, founder and CEO of The Lumistella Company, which owns the "Elf on a Shelf" line of books and properties, shares her views on expanding during a pandemic, the return to in-person events, ...
If your family gets visited by an Elf on the Shelf over the holidays, then Christmas Day brings a breath of fresh air — all elves have safely returned to the North Pole (aka, Mom’s closet) not be seen ...
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