Editor’s note: This story may contain spoilers for prying little eyes! Thinking of a new and creative Elf on the Shelf idea every day can be an exhausting task on top of the hustle and bustle of the ...

Is your Elf On The Shelf looking for some new ways to surprise the kids this year? From printable kissing booths to elf themed coloring pages, your kids will love waking up to a fun new surprise each ...

Christmas is around the corner, and the jolly old man in red is preparing to visit households across the world on Dec. 24 with his bundles of toys. But, leading to his arrival, Father Christmas needs ...

Santa is coming to town, and this year his elves are coming with him. For the first time ever, Food Network will bring the beloved Elf on the Shelf tradition to a holiday competition series, the ...

The Elf on the Shelf is getting its own reality competition series at the Food Network. “The Elf on the Shelf: Sweet Showdown” will premiere on Nov. 19, TheWrap has exclusively learned. Hosted by ...

Elf on the Shelf will celebrate 20 years of magic soon. Love it or not, the tradition – started by Carol Aebersold and her daughter Chanda Bell back in 2005 – became a global phenomenon shortly after ...

Great American Cookies, home of the Original Cookie Cake, announces a new partnership with The Lumistella Company, home of The Elf on the Shelf brand. Through Dec. 24, guests can bring holiday cheer ...