You may have heard that email prospecting is a waste of time these days because buyers have plenty of information at their disposal and are more comfortable researching products for themselves. Yet ...

Discover real-world Account Based Marketing (ABM) and Demand Generation insights to help drive your B2B success. Explore our expert-led resources and best practices for targeting high-value accounts, ...

I hesitated to write the headline of this article because the last thing I want to do is slight my friends in marketing. Mass emails certainly have their purpose and place, don't get me wrong. Think ...

Wild Birds Unlimited is flying high after the completion of its first e-mail prospecting campaign using ConsumerNet, a Web-based prospecting tool from database marketing firm Datagence. With 300 ...