By delivering campaigns that balance creativity with strategy, these filmmakers have reshaped the commercial landscape, setting new benchmarks for cultural relevance, emotional engagement ...

Google today unveiled its national Super Bowl 59 ad, highlights a father’s love for his daughter — and showcases how Google AI tools help him translate lessons learned into an opportunity for a new ...

As the Kia Soul bows out, we take a look at some other car ads that truly personified certain cars on our TV screens.

With the 2024 Olympic Games in Paris officially opening today, DAIVID used its advanced content testing platform to see which ads from the global sporting event have elicited the most intense positive ...

OpenAI is launching its largest-ever brand campaign for its flagship product ChatGPT, showing how the AI chatbot is useful in relatable, daily moments.

Evocative advertising may be perceived as the domain of B2C, but ads aiming for an emotional connection are just as effective for engaging B2B buyers, the data suggests. To dive deeper into the role ...

Has video killed the Super Bowl ad? If ever there were a Super Bowl that needed a bunch of surprising, cool and smartly written commercials, it was Super Bowl LIX. As Philadelphia systematically ...

Are you a print subscriber? Activate your account. By Lindsay Rittenhouse - 2 hours 57 min ago By Ad Age Studio 30 - 3 hours 33 min ago By Tim Nudd - 5 hours ago By Gillian Follett - 5 hours 5 min ago ...

Wurl, a specialist in streaming TV, in partnership with TVision, the TV and CTV viewer engagement measurement company, have published a report, The Impact of Emotion Alignment on Ad Attention in ...