Forbes contributors publish independent expert analyses and insights. Jeff has written about travel, sports & loyalty w/ a focus on Gen Z. Brian Chesky has a knack for reframing the travel industry.

Sports and live events are often being booked even before flights and hotels which is driving a new travel journey.

Americans are increasingly building their summer trips around live entertainment, with half of travelers saying they are likely to attend a ticketed concert, festival or performing arts event while ...

Belgium, the UK and Ireland stood out for annual growth in event-related tourism spending in Europe Expos saw the most consistent rise in tourism spending across Europe in 2025, whereas sports ...

The start of a new year means a fresh travel industry event calendar. From spring and summer conferences to holiday season awards galas, 2026 boasts a loaded lineup poised to present travel ...

Tourism is one of the most lucrative industries in the world, as recent statistics demonstrate. As of 2022, the global value of this sector was said to be more than $2 trillion. Whether referring to ...

2025 is poised to be another colossal year for travel and tourism and many of those trips will include travel professionals such as advisors and suppliers and traversing the globe to meet and share ...