The idea of creating a pitch-perfect executive summary leaves most of us confused. Professionals usually wonder about the elements that need to be incorporated in a successful executive summary to ...

Learn how to write a compelling marketing plan executive summary with expert tips, essential components and a template to ...

The most important part of every sales proposal is the executive summary-but many people in sales get it completely wrong. Some sellers wrongly believe that the executive summary should summarize the ...

If you understand the importance of an executive summary in a report, then you should understand the role of an executive summary business plan. Just about every small business should have an ...

A marketing plan serves more than one purpose. While it's important to have a plan to guide your marketing efforts, your plan also "markets" your company to investors -- interested potential partners, ...

Business Plans are dead. Most sophisticated investors ignore them, focusing their attention on an entrepreneur's pitch and presentation materials, financial forecast and executive summary. As noted in ...