This article appears in Promo Master Class: Enduring Lessons from Promo’s Award Winners and Top 100 Agencies. To subscribe, or view the current issue, click here. Brands have been testing how to best ...

Facebook is now making it easier for businesses to hold contests and promotions right from the social network. In a blog post, the company revealed that now third-party services are no longer needed ...

Earlier this month, we heard reports that Facebook was gearing up to add a new paid promotion feature to give your status updates some increased visibility on users’ news feeds. Now it appears that ...

Facebook recently updated its Promotion Guidelines to ease restrictions on conducting contest and sweepstakes promotions on the Facebook platform. Facebook previously required promotion sponsors to ...

It has been almost eight months since Facebook issued its revised Page Terms pertaining to promotions. These were significant changes in the way sweepstakes and contests can be conducted on Facebook.