Successful sportswear brands are no longer purveyors of just clothing and equipment for sports. They are now fashion brands. And footwear brands. And media publishers. And high fashion collaborators.

As yet another indicator of how musicians can outrank athletes in terms of marketing deals, FILA has inked an agreement with South Korean boy band BTS as global brand ambassadors. The seven-member ...

Brooks Brothers and Fila have come together to deliver a collaborative collection of footwear and apparel, with tennis heritage as the trough line. With each brand bringing their rich histories in the ...

VFILES and FILA link up to release an exclusive collection of footwear and apparel for men and women. Pulling inspiration from tennis, the range provides a fresh set of styles taking familiar elements ...

HONG KONG (Yonhap News) ― Fila Korea Ltd., a South Korean sportswear maker, will start its golf apparel business in China next year in a bid to tap into China’s growing population of golfers, company ...

A new FILA clothing collection has appeared on their website, adorned with Call Of Duty: Warzone and Black Ops’ Verdansk ‘84 logos. Fans had already noticed FILA logos within the game, which set its ...

FLINT, MI -- Teal and orange never looked so good. Except for in the 2008 sports comedy classic, “Semi-Pro,” starring Will Ferrell, Woody Harrelson and André 3000. Today, FILA and Warner Bros.

The skiwear of the '80s and '90s has produced some of the most fun outerwear in the history of the sector. Dazzling and often clashing colors dotted the slopes to such a degree that I have to imagine ...

Today, FILA unveiled a first look at their new Holiday 2013 Apparel Collection. It’ll include odes and style points from FILA’s heyday during the ’90s while also being updated to suit today’s sporty ...

Looking out over Midtown Manhattan from Fila’s New York showroom, Jon Epstein sees opportunity. With smart positioning, Fila, the Italian athletic shoe and sports apparel brand long considered a poor ...

The first name in Fila Golf was Tom Watson, who won't be the last name in Fila Golf, too. The iconic brand that Watson once represented (he no longer is affiliated with Fila) had faded from view until ...

Athletic apparel company Fila is suing the University and men”s basketball head coach Tommy Amaker for a breach of contract. Fila is seeking in excess of $1 million, saying that Amaker violated his ...