The Filofax, one of the ultimate symbols of yuppie aspiration, is back, according to retailers who reported sales of the personal organiser have taken off after finding favour with women. It is the ...
What do you do when your product becomes an anachronism? For The Drum’s Consumer Technology Focus, we catch up with Filofax about its plans to bring its paper product into the modern age. Inside ...
In the 1980s, no self-respecting mover and shaker would be seen dead without a personal organiser — and that meant the Filofax. Loose-leaf pages were snapped into a smart leather binder the size of a ...
You could be forgiven for thinking the Filofax was an Eighties invention, but the Sussex company which makes them is celebrating its 80th anniversary. At its peak it was synonymous with Yuppies, the ...
For a few years in the mid-1980s, the leather-bound Filofax diary and address book was a coveted fashion accessory, displayed in posh department stores from London to Tokyo. That fad was largely the ...
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