My girlfriend -- who hadn't fished seriously until she met me -- recently asked me, "How do you know which lure to choose when you're fishing?" It was a good question. I've been fishing so long, I ...

We are so very very excited to share with you an action-packed day as we release our brand new 2019 spring fishing lure: the custom-crafted top-water Mojo Macky! ▶ If you're interested, the Mojo Macky ...

One of the oldest cliches in fishing is that lures and flies have to catch fishermen before they catch fish. It is, however, an extremely accurate cliché. Once you take those crankbaits to the ...

Bass throughout the country can’t pass on a high-protein meal like a crawfish. Craw jigs are especially effective on ...

That’s how it usually starts. The next thing you know, somebody hands you a box of lures and says, “Let’s build a trolling spread with these.” Now the hard work really begins: Choosing which lures to ...

The Lure Love Podcast has crunched the numbers in its database and determined that jigs, by far, have caught the most record fish of any lure type among the nearly 20,000 records it has on file. The ...

There’s nothing like the jolt of adrenaline when that fishing line jerks tight from a big-mouth bass hammering a lure as the rod bends over. Bass are aggressive fish that fight hard and are widely ...

The field of robotics is transforming how we deliver packages, how we raise our kids, and now the technology is poised to change how we fish. Let us introduce you to the Zombait, a robotic fish insert ...

This article is part of our May 2020 “The Great Texas Fishing Safari” package. Read more here. Texas luremakers have created some of the most storied and successful lures in the nation. From ...

The field of robotics is transforming how we deliver packages, how we raise our kids, and now the technology is poised to change how we fish. Let us introduce you to the Zombait, a robotic fish insert ...