From a story on TheFishingWire.com: What began in 1995 as a small operation crafting silicone skirts has grown into one of the most influential independent forces in the fishing tackle world. Founded ...

Big fish smashing a topwater lure is the most exciting sensation in fishing, and there's no better time to experience it than now. Largemouth bass, smallmouth bass, Kentucky bass, striped bass and ...

CORNELIUS, N.C.--(BUSINESS WIRE)--Matt Lewis, an entrepreneur with many other successful businesses founded BassMooch in 2022. Lewis decided to follow his passion for fishing and started the journey ...

Catching fish on top-water lures can be so exciting that some anglers would rather catch one fish on a top-water than two or three down deep. Lures that splash and dance across the surface are ...

Z-Man Fishing Products, a family-owned company that quietly grew from a lure parts supplier into an industry innovator, is marking its 30th anniversary this week, solidifying its influence in both ...

Nothing thrills like a topwater bite, and whether you're fishing during the early morning feed or prospecting a midday shade pocket, the right topwater bait often tempts the biggest fish. The question ...

Learning to effectively and efficiently use an artificial lure to trick a bass into biting is an important step in your development as an angler. Adding additional techniques to your repertoire helps ...