One of the more exciting cameras currently on the high-end cinema market, the FUJIFILM GFX ETERNA 55 is proving to be an ...

In one of our favorite tutorial series currently going on, Fujifilm has released the latest video (chapter 3) of its hands-on ...

It feels better in hand than any past GFX mode because it’s shaped more like a conventional mirrorless camera. At the same time, it offers a deeper grip that’s more comfortable, while adding an extra ...

Fujifilm has long said it won't make a full-frame sensor for a camera. Instead its focus is on medium format, with its GFX series delivering a next-level massive sensor with significant resolution.

Fujifilm’s successor to the GFX 100S, its 2021 medium format camera with terrific performance but slow speeds, is the aptly named GFX 100S II. The new model is $1,000 cheaper, smaller, lighter and has ...

“The world just does not fit conveniently into the format of a 35mm camera.” With this quote from W. Eugene Smith, Fujifilm today announces its new GFX camera system, which is built around a massive ...

is an editor overseeing The Verge’s product reviews and service journalism programs. Dan has covered the technology world for over a decade at The Verge. Fujifilm has just officially announced its ...

Today at its X Summit Prime 2021 event, Fujifilm announced the GFX 50SII, an update to the company’s existing 50-megapixel medium format camera, the GFX 50S, which currently sells for $5,499, meaning ...

The GFX 50S II is an excellent addition to Fujifilm’s medium format line-up and a welcome evolution of the 50-megapixel category. It also carries the lowest RRP on release of any medium format camera ...

Medium format. That’s the stuffy, studio-centric camera tech that costs tens of thousands of pounds, right? Not any more. The GFX 50S is unique; a professional-grade camera that’s as comfortable in ...

The GFX 100 II provides many advantages over its larger and heavier predecessor and offers even more comfortable handling, along with a better designed user interface. Like its predecessor, there’s ...

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