It feels like game publishers have been toying with the idea of putting advertisements in their games for years, but no one has been brave enough to put their hand on the stove. Until now, that is. EA ...

Electronic Arts has announced that it is launching the new EA Advertising platform that will specifically head the company's ...

Like water rolling downhill, marketing can be channeled but not prevented. That’s our introduction to the browser extension Kickbacks, which serves ads during wait times while Claude Code processes a ...

Changing the interstitial order boosted ad revenue by 24%. Simple tweaks in UI drove a rise in rewarded video engagement. Across all experiments results showed that minor frontend changes can drive ...

Oscar Gonzalez is a Texas native who covered video games, conspiracy theories, misinformation and cryptocurrency. Microsoft confirmed the existence of an ad-supported tier last year but has not shared ...

Marketers have increasingly turned to gaming to reach core audiences. However, the gaming audience is far from one-size-fits-all, and marketers that incorporate culture into their gaming strategies ...

GameSpot may receive revenue from affiliate and advertising partnerships for sharing this content and from purchases through links. Putting in-game ads in full-priced games “would seem unfair,” ...

The 2026 World Cup's new mandatory three-minute hydration breaks are fundamentally reshaping soccer, driven by commercial interests rather than solely player welfare.

Jake Valentine is a Contributor at DualShockers with more than two decades of experience covering the video game industry. Since 2004, he has written about games across news, reviews, guides, lists, ...