Even before "Sephora kids" — tweens dropping their allowances on high-end beauty products — became a TikTok phenomenon, ...

For years, beauty brands focused on millennials, then pivoted hard toward Gen Z. Now, attention is shifting again. Gen Alpha, ...

In a recent “Lives of Tomorrow” podcast, WGSN’s Erin Rechner, head of kids wear, said comfort is increasingly important, ...

Gen Alpha may be the newest consumers, aware of more brands than ever before. But the ones standing out are the ones ...

Kyleigh Brooke, 15, told Newsweek that every car ride with her parents turns into "a full 2000s throwback concert." ...

It’s important for retailers to get a better handle on this young generation’s unique attributes and evolving behaviors.

Gen Alpha, raised in a digital-first world with hyper-awareness, faces challenges from well-intentioned parenting practices.

The West Coast fast food chain has officially nixed the number 67 from its ticket order system after crowds of kids and teens ...

LEHI, Utah, Dec. 17, 2025 (GLOBE NEWSWIRE) -- Gabb Headquarters were overtaken by scootering executives when four kids from around the country assumed control during the Gabb Kids Advisory Council ...

Learn how Generation Alpha's tech-savvy habits, spending power, and early money skills could transform the economy, plus what ...

Formula E and gaming-entertainment studio Feenix have joined forces to launch Formula E: Electric Lap on Roblox, aiming to ...